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NASSAU, Bahamas, April 25, 2017– 2017 is shaping up to be a stellar year for Swiss America Securities, Ltd. as the company realizes exponential growth in its division, SureTrader, in the first quarter and is expediting additional growth in the second quarter. SureTader, an online stock and options broker for active traders, provides low cost trading with a mobile or desktop platform. This year, Swiss America Securities, Ltd. placed a strong emphasis on top-line growth by implementing several key initiatives to improve its service and client experience.
“SureTrader is laser focused on improving its operations and service. Our goal is to grow the company tremendously this year and this means making an investment in our resources and customer offerings,” says Guy Gentile, CEO of Swiss America Securities, Ltd. “We know that our business model works and we’re proud to be able to allow traders to day trade with a six-to-one leverage and no pattern day trading rules. In order to continue to execute this well, we felt that we needed our operations to be more customer-centric and offer services that were going to make it convenient for clients to trade. We’ve been invested in back office technology, 12 new staff members and personnel training, and we could not be happier with the results.”
What the Company Has Been Up To
In the past several months, SureTrader has launched a new simplified pricing model, improved its internal operations, hired industry-experienced staff members, and launched the SureTrader MasterCard.
The new SureTrader pricing model is a low per share pricing at a one cent per share, with a $4.95 minimum and cut its options contract prices in half at 50 cents per contract. The company has also introduced a tiered commission structure, which has attracted high volume traders looking for more competitive rates. More importantly, there is zero routing fees with the new pricing model.
To improve its operation process, SureTrader created a strategy centered around its customers and hired staff to better serve those customers. This has amounted in an over 40% percent increase in staffing. In terms of offerings, SureTrader has introduced a prepaid MasterCard as an efficient alternative for customers to withdraw funds from their SureTrader account.
These combined efforts have increased SureTrader’s trade volume to more than 70 percent as compared to its trade volume in 2016 with SureTrader’s platform currently averaging between 15,000 to 20,000 trades per day. It is anticipated that the investment in development will continue in the next six to twelve months, with the intention of continuing customer satisfaction and increased customer activity.
SureTrader provides three online platforms to trade stocks that range from a free version to a monthly subscription. SureTrader’s platforms give investors and active traders access to quality service at an affordable price by its continued focus on trading technology, knowledgeable and timely trader support, and security features to protect customer information.
For more on SureTrader, its platform updates and results, visit www.suretrader.com.
About: SureTrader is a division of Swiss America Securities, Ltd. and operates as an online, discount stock and options broker dealer for active traders. Brokerage services not intended for U.S. residents. SureTrader offers a trading platform accessible to all experience levels, with market access to retail traders and investors all at a cost-effective price and with the latest technology. SureTrader’s platform technology includes real-time quotes and stock charts in web-based, downloadable or mobile applications for flexibility and convenience. It also features lightning fast stocks, options order executions coupled with real-time market data, advanced order types, multiple charting features, including technical indicators and more. For more on SureTrader, visit www.suretrader.com.
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